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Central Florida Apartment Complex’s Anti-Negative Review Policy Backfires

For anyone looking for a place to stay – whether a hotel or an apartment complex – there is no question that, second to price, peer reviews are very important.   Hotels and apartment complexes are well aware of this too and, naturally, their owners and members of management are concerned...

Businesses Must Not Unfairly Impact Online Reviews

Today, a business’s online reputation is a large component of how customers and potential customers perceive it.  Businesses must be aware of what customers are saying about them online and via social media. In other words, they must be reading online reviews.  Given the significance of online reviews these days,...

Cease and Desist Letter an Effective Response to False Online Reviews When Strong Legal Grounds Exist

Businesses and individuals have increasingly become victims of false online reviews.  When a party has been the subject of such damaging internet posts, an attorney or other hired professional (e.g. PR or ORM expert) can utilize a variety of techniques to assist his or her client. On the legal side,...

Competitor Defamation: How to Overcome Damaging Content Posted Online by Competitors

Today, anyone who wants to cause damage to a business can easily do so simply by going online and harming them in one of many different ways. Online attacks on businesses and their professionals may originate from a number of parties, including business competitors. Realizing the potentially devastating effects that...

Hotel Warns Against Negative Reviews, Receives Flood of 1-star Ratings

Being open to honest feedback and encouraging consumers to voice their opinions is not a terrible thing for businesses — even if that includes some negative or constructive criticism.  What a business should not do is enact a policy or take some other action to discourage people from posting negative reviews....

How In-House Counsel Can Help Shape Their Companies’ Reputations

Company reputations today are largely dictated by what is posted on the internet, both about the companies themselves and their executives. Gone are the days where reputation is based on building up and maintaining goodwill with consumers over time. As Jennifer Evans, Chief Risk Officer at ANZ, was quoted in...

LXBN TV: Should Yelp Be Forced to Unmask Anonymous Reviewers?

Last week, I sat down with LXBN TV’s Colin O’Keefe to discuss the pending Virgnia case involving Hadeed Carpet Cleaning and Yelp.  In this case, which we blogged about earlier this month, the Virginia-based carpet cleaning business has asked Yelp to reveal the names of several authors of anonymous disparaging...

Protecting Physicians’ Reputations from False Reviews

Among those we frequently assist in the area of internet defamation, the members of one profession in particular are uniquely susceptible to false reviews on the internet: physicians. Physicians are vulnerable to reputation attacks for a number of reasons, and false reviews are especially challenging to physicians because of HIPAA...

Case Involving Harmful Anonymous Yelp Reviews Headed to Virginia Supreme Court

Small business owners such as Virginia’s Joe Hadeed recognize the free speech rights of individuals to post negative reviews on Yelp.  But, on the heels of his case heading to the Virginia Supreme Court, Hadeed could not help but ask a reporter, “where’s my right to defend my business?” Hadeed’s...

How to Identify Anonymous Posters on Yelp

In today’s internet landscape, it is very easy to anonymously post harmful content. However, using a fake screen name or email address does not mean an internet user has completely shielded his or her identity, particularly when that person violates a website’s terms or potentially the law. On the popular review...