Travel & Hospitality

Central Florida Apartment Complex’s Anti-Negative Review Policy Backfires

For anyone looking for a place to stay – whether a hotel or an apartment complex – there is no question that, second to price, peer reviews are very important.   Hotels and apartment complexes are well aware of this too and, naturally, their owners and members of management are concerned...

How to Remove Fraudulent TripAdvisor Reviews

TripAdvisor, known as “the world’s largest travel site,” is home to approximately 200 million reviews seen by more than 315 million unique users each month, according to the website.  With 70 million-plus members, TripAdvisor has developed a reputation as a well-trusted source for information and trip planning options for hotels,...

Hotel Warns Against Negative Reviews, Receives Flood of 1-star Ratings

Being open to honest feedback and encouraging consumers to voice their opinions is not a terrible thing for businesses — even if that includes some negative or constructive criticism.  What a business should not do is enact a policy or take some other action to discourage people from posting negative reviews....

Positive Reviews are Critical to Success of Hotels

Like other businesses, hotels can suffer from a sampling bias when it comes to online reviews: review pages may not be representative of actual customer bases and a disparaging review can carry significant weight. A recent study published in the Aug. 2013 edition of the Cornell Hospitality Quarterly (“CQ”), however,...