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Positive Reviews are Critical to Success of Hotels

Like other businesses, hotels can suffer from a sampling bias when it comes to online reviews: review pages may not be representative of actual customer bases and a disparaging review can carry significant weight. A recent study published in the Aug. 2013 edition of the Cornell Hospitality Quarterly (“CQ”), however,...

Aware of False Reviews Dilemma, Some Healthcare Providers are Now Publishing Patient Reviews Online

Last week, we discussed how physicians can overcome the various challenges of online reviews. A growing number of healthcare groups are understanding the realities of online ratings and reviews, and are taking matters into their own hands. Two recent stories highlight how hospitals are becoming more transparent by publishing patient...