Blog

News, insights and more…

Businesses Must Not Unfairly Impact Online Reviews

Today, a business’s online reputation is a large component of how customers and potential customers perceive it.  Businesses must be aware of what customers are saying about them online and via social media. In other words, they must be reading online reviews.  Given the significance of online reviews these days,...

Competitor Defamation: How to Overcome Damaging Content Posted Online by Competitors

Today, anyone who wants to cause damage to a business can easily do so simply by going online and harming them in one of many different ways. Online attacks on businesses and their professionals may originate from a number of parties, including business competitors. Realizing the potentially devastating effects that...

Misleading Review Websites: Beware of Disguised Paid Reviews, Content

The Federal Trade Commission (FTC) mandates that material connections between endorsers and advertisers be disclosed. Yet there are countless misleading review websites out there, masking payments received in exchange for positive publicity. In April, we wrote about review-based websites branded as providing legitimate product information, but actually misleadingly promoting a...